Hello, I am
Sascha Naji

Interaction Designer
Design needs both, humility and audacity.

Striving to push the boundaries, Sascha is a UX Designer with a hands-on-approach, who uses a variety of prototypes at all stages of the design process. He believes in research as an act of humility, which requires constant questioning of one’s own assumptions. Consequently, he rather sees it as a continuous discovery, rather than a dispatched project phase.

Before coming home, to the north of Germany, he studied user research and interactive design at the University of Technology Delft in the Netherlands, and created digital products and services for clients such as Deutsche Telekom AG, Panasonic, and at the Walraff Richartz Museum as a UX Designer at denkwerk GmbH in Cologne, Germany. 

At IXDS he strives to align business objectives with a human-centered approach to make interactive technology easy, fun and meaningful.

During his time off, Sascha likes to take his sketchbook and study homo sapiens in their natural habitat, cycle in the country, and tinker with electronic music.