Prototyping in Virtual Reality

Successful development for a complex future
The phrase ‘back to the drawing board’ illustrates the slow design processes of days gone by. As they are doomed to fail in today’s increasingly complex world, rapid and iterative prototyping becomes key to successful development processes. 
Lean development


We use virtual environments (VE) to simulate complex scenarios, like a subway station. Based on 3D data, we run and test simulations with relevant touchpoints and interactions of the future service - all within a single virtual system. This means we are able to detect conceptual weak spots and solve problems before they occur in the real world. 

Experts at work


We've been busy creating tomorrow's public transport systems supporting both Hardt and Hamburger Hochbahn with the expansion of the city's metro network:

IXDS and Hamburger Hochbahn
What we've learned


Complex methods aren’t easily summarized in just a few words. Still, there are some key takeaways from the years we’ve spent out in the field. 

Spatial prototyping:

1. provides a holistic approach to testing complex systems;

2, allows us to go beyond the limitations of physical tools;

3. delivers relevant qualitative information and quantitative data;

4. improves internal stakeholder management;

5. can have a compelling impact on partners and sponsors;

6. enables greater possibilities for crucial and complex testing scenarios;

7. supports an iterative development process by revealing problems across all development stages.

Sharing our insights


Our experts are regular guests at conferences and fairs. For example, Isabell Fringer and Gregor Finger gave the keynote speech at the 2018 IA Konferenz on how insights they collected during a project enabled them to understand and communicate user needs to stakeholders.

Gregor also spoke at the UX-DAY CONFERENCE 2018 where he presented his experiences with holisitc prototyping and testing user experiences in virtual reality

Our Industrial Design expert Stephan Rein spoke at the bauma Forum 2019, where he showed how holistic testing methods can provide crucial qualitative insights and quantitative data that will improve user experience in the construction industry.

In the press


We've been featured in leading publications including Touchpoint and form!

Pioneers Dinner


Get a feel for our Lightning Talk with José Eduardo Sánchez of Hardt Hyperloop: “Enhanced Product Development Through Spatial Prototyping”.

“A full hyperloop experience simulation, using a mixed reality setup, will serve as a test environment of our future service, stations and vehicle design.”

José Eduardo Sánachez, Head of Design @ Hardt Hyperloop
Meet our experts


We like to keep our fingers on the pulse! So, we’re always keen to learn from our strong network. We recently had compelling discussions at our exclusive Pioneers Dinner in Munich, and we're always learning and discussing new possibilities at our regular Pre-Work Talks.

Make sure to connect to:

Timor Kardum
Strategic Technology

Seamless Mobility
What we do


At IXDS, we're accelerating the development of user-centered services through spatial prototyping and virtual reality. This lean approach not only provides insights and solutions years ahead of any potential physical test setup, but also significantly saves both time and resources. 

Further readings