Hardt’s services require a strong technological foundation. Hardt drafted first vehicle concepts to get an impression of the interior and the Hyperloop’s overall dynamic shape. During the concept’s research and design phases, a number of critical insights arose: Without any reference to the outside world, customers may reject the new service due to the discomfort of being isolated in an enclosed space. Furthermore, a user’s potential check-in, boarding and transition from platform to vehicle were yet to be designed. Given this, the question of how the service design could guarantee experiential safety and comfort became increasingly pressing.
Our approach was to support Hardt via the introduction of an embedded and iterative user-centered development process, identifying potential painpoints at an early stage to prevent future barriers to progress.
In an initial workshop, we defined possible user journeys alongside hypotheses regarding the specific needs of future travelers. With this established, we gained an initial understanding of likely future interactions between the customer and each touchpoint. Subsequently, future sessions can focus on ideating the largest, user-focused bottlenecks that will surface like security, ticketing and luggage handling.
We also proposed a combined physical and virtual reality test environment, that would serve as a foundation for further collaborative development. An XR environment will maximize the potential of a test scenario as it will always be up to date, will generate qualitative and quantitative research results, and serve as a communication tool between stakeholders. This environment would continue to evolve with each iteration.
Hardt is confident to continue beyond the conceptual phase of unveiling a full Hyperloop experience simulation. The simulation would be designed through an iterative, holistic, and user-centered development process that would enhance the speed, success and implementation of the Hyperloop system.
We were also lucky to have Hardt's Head of Design José Eduardo Sánchez present their vision at our Munich Creative Business Week #PioneersDinner. For our photo gallery of the evening, visit our event recap!