The teams' ideas require user research and product design. Initially they are able develop the concept themselves, but there comes a time when they become stuck, without the right methodology to push the idea forward. They don’t have the expertise to know, for instance, if the product’s shape and functionality is on the right track – this is where we step in.
We coach them and provide assistance with user research to really understand the need and relevance, what the product should look like. For this we have developed an interview style guide, and we work through the process of how to conduct one-to-one interviews with the team members. In addition to research techniques, the coaching includes taking them through processes such as insight generation, identifying opportunity areas, and mapping priorities.
What’s important throughout the coaching is that besides the methodology, everything else is developed together with the teams.