Approach
We conducted extensive user research using cultural probes and interviews, involving both user groups: seekers and advertisers. Based on their insights we immersed ourselves in the ideation phase with all stakeholders.
Developing an innovation strategy for traditional services.
Directories are facing the challenge to not only adapt their competences to the digital era but also advance their print products.
Result
Within DeTeMedien's strategic framework we developed several concepts that meet the user's search behavior, adding an emotional layer to local advertising, enabling a context-related search, visualizing service-chains.
