»Startup Thinking« [de]

Touchpoint magazine, May 2015
Our Founder Reto Wettach, Managing Partner Nancy Birkhölzer and Design Lead Katina Sostmann call for a new approach to the innovation process: »Startup Thinking«. In this article they argue that an agile service design method can help organizations quickly create products and services. And designers can work together with organizations and individuals to develop and launch their ideas until they are successfully established in the market.