Im Fokus 2018: Einmal Rundumerneuerung, bitte!

Jahresbericht der Stiftung Preußischer Kulturbesitz, 2018
In the annual report of Stiftung Preußischer  Kulturbesitz, our Managing Partner Nancy Birkhölzer discusses methods and angles for museums to reach a contemporary audience using digital means.

Visitors and users of cultural institutions have become strong minded about what they can expect from these places. But can different venues meet these increasing demands?

In the office of Christina Haak, Deputy Director General of the Staatliche Museen zu Berlin, the entrepreneur and service designer Nancy Birkhölzer, Ulrike Höroldt, Director of the Secret State Archives of Prussian Cultural Heritage, and Wolfgang Ullrich, cultural scientist, met to talk about WLAN in the reading room, easier language in exhibition rooms, Instagram stories and whether David Bowie is doing better than Mark Rothko.

The complete interview, headlined "Einmal Rundumerneuerung, bitte!", is available online (German only).