English abstract
Many of the big names in household applicances are still using generic pixel fonts for their product display interfaces - making it impossible to maintain a distinguishable corporate image. As a response, in 2015 Monotype developed a special technology - Spark™ - enabling corporations to use their own fonts on devices with small memory size and low CPU speed.
However, this begs the question: Who is more important, the brand or the user? As a user interface design expert, Max explains how and why the user environment must inform the design process. For access to the full article (in German), visit the PAGE website.
