Hello, I am
James Lynden

Co-Entrepreneur
Technology should exist to serve humanity, not the other way around.

James is a Project Lead in our Connected Living Venture. He is an expert in human-centred product innovation, an experienced user researcher and a proven workshop facilitator.

Before joining IXDS, James gained several years of international experience in luxury technology, consumer mobility and strategic consultancy. Leading insight and innovation projects at Bang & Olufsen and O2, he has the experience of the reality of nurturing several new products and propositions from idea to market-readiness. As a lateral thinker and ideas powerhouse, James provides a fresh, sometimes provocative, perspective. He describes his mission as to humanise technology and business – that is, putting people and our shared, long-term needs first.

He believes that effective strategy should look toward our changing earth, rapidly advancing tech and dynamic cultural tensions.James has a B.A (Hons) in Philosophy from the University of Durham, and an M.A in Cognition and Communication from the University of Copenhagen.  He has published research on the interaction between digital media and emotions and has lectured in Qualitative Research Methods at Copenhagen Business School.

A Brit who has lived and worked in London, Madrid and Copenhagen, he has now settled in Berlin – a city he finds full of inspiration. On his fifth day, you’ll find him going on urban adventures, practising Tango, learning German or blogging on everything from AI ethics to neurostimulation.

You can find him on LinkedIn.