February 2017
08:30 am

Pre-Work Talk Munich Designing for Trust

“I’m really excited about privacy and security” said no one, ever. But that’s because these topics are given a bad rap; generally perceived as negative and boring, with a level of complexity best left in the hands of cryptographers…. This needs to change. In a world heading towards the Internet of everything, it’s time to reframe how we experience privacy, and get designers enthusiastic about taking responsibility to help the public help themselves.

When reflecting on CES at our last Pre-Work Talk, it was abundantly clear that there was one big question still hanging over our heads when looking at the latest and greatest IoT products: Has nobody thought about security?

So we’re opening up the discussion on February 16 in Munich, with a talk dedicated to the crucial role designers can play to make websites, apps, and platforms safer and more transparent for consumers, while still benefiting companies in the long run.

We’re very pleased to welcome Ame Elliott, Design Director at Simply Secure, a nonprofit founded by Google and Ideo alumni that’s dedicated to bringing together multidisciplinary teams of software engineers, UX researchers and designers, users, and other collaborators to make ubiquitous privacy and security a reality.

Ame has also conducted extensive research into issues such as how privacy affects different groups within our society, and so we'll be conducting a Q&A with her after her presentation to further explore the different facets of trust and security. So please feel free come with your own questions to keep the discussion rolling.  

Join us for coffee at 8:30am, then talks take place from 9 – 10am. Let’s start getting excited about how we can shape privacy and security!


Ame is design director for Simply Secure, where she is a passionate advocate for bringing design to usable security. She joined Simply Secure after eight years at IDEO San Francisco, leading design research and delivering human-centered tech strategy projects for Fortune 500 clients such as Acer, Ericsson, and Samsung. Her past projects include a study of the home computing experience on three continents; creating a business strategy to harness the value of machine-to-machine interactions; and networked bathroom hardware for the beauty industry. Prior to IDEO, she was a research scientist at (Xerox), PARC, and Ricoh Innovations. Ame earned a Ph.D. from the University of California, Berkeley for her work creating hybrid physical-digital interactions to support the architectural design process. She studied human-computer interaction and architecture at Berkeley and the University of Colorado, Boulder, and believes design education is a great foundation for technology developers.

Learn more

We held a workshop with SimplySecure in late 2016 on this topic, which you can read more about here.

We also recommend you get up to speed by checking out the article by Fast Company which features the work and insights of Ame and the SimplySecure team.

You can check out past talks on our dedicated Pre-Work Talk YouTube channel.