How can established companies of the so-called old economy survive and thrive in the fourth industrial revolution? Auto giant Daimler braced for this socio-economic change by bringing about the change itself: Its Leadership 2020 initiative was set to usher in a new era by way of cultural change – a true transformation from the inside out.
Spearheading this transformation was former Head of Leadership 2020 Tobias Ködel, who was responsible for the planning, steering and execution of one of Daimler AG's biggest change initiatives. His approach? Do things differently from the get-go and break patterns. Unafraid of pushing boundaries, he challenged the tried-and-true Daimler structures and processes.
We’re honored to have Tobias share his insights and learnings from leading this monumental transformation, and talk candidly about what worked, and what didn’t. Beyond that, we will tap into whether transformation is just a trend, or a necessity for survival.
Swing by, from 8:30am for a cup of joe; Tobias will begin at 9am! We look forward to seeing you at our studio on Paul-Lincke-Ufer. 39/40.
