In order to be successful, products and services first have to satisfy user needs. While this may seem obvious, depending on the industry, between 30-60% of all innovation projects result in failure – often because users and future customers are excluded from the design process. Involving them in every step of the journey can minimize the risk of failure, lower research and development costs, and even contribute to a better brand image – but only if they are properly listened to.
In his presentation, Max will explain the different levels of listening and the distinctions between them. He will also elaborate on how using the “highest” level – empathic listening – can increase the possibility of success in design, and how you can start to achieve this yourself. Further to this, the talk will also introduce hands-on, practical methods you can use to start training to listen empathically.
Come on down at 8:30 am for tea & coffee – the talk will start at 9 am.
We look forward to seeing you at our studio on Paul-Lincke Ufer 39/40.