October 2019
08:30 am

Pre-Work Talk Berlin Opportunities and Pitfalls of Prototyping with Artificial Intelligence

Join us for our Berlin Pre-Work Talk on Tuesday October 15 where DAIN Studio's CEO & Co-Founder Dirk Hofmann will answer the #IXDSCriticalQuestion: How can we use AI to build new products and services that respond intelligently to users and their contexts?

How can we build new products and services that respond intelligently to users and their contexts? Many organizations are aware that while AI technology can offer unique features to a product, the understanding of its potential role in the prototyping and development of new offerings is limited. Yet the ready availability of AI technologies — such as high-level machine learning frameworks, pre-trained models, and cloud computing infrastructure and services — makes it easier than ever before to quickly move from initial concept to a sophisticated prototype.
The challenge for designers is to understand where AI can contribute most effectively in this process while avoiding common pitfalls. Potential obstacles include limited availability of relevant data, the effectiveness of models when deployed in the real-world, and the risk of reaching for an AI toolkit before the business model is clear.
Ultimately, the best solutions are likely to come not from technology alone, but from an agile collaboration between data scientists and designers with a strong focus on iteration and the integration of diverse stakeholders.

DAIN Studios’ CEO & Co-Founder Dirk will elaborate on how to best achieve this cooperation. DAIN Studios are known for their use of cutting-edge machine learning tools to analyze data and develop businesses. With a wide range of expertise, they are uniquely placed to offer insights into how machine learning can be used to benefit the population.

Swing by at 8:30am for your dose of caffeine. Dirk will begin at 9am!

We look forward to seeing you at our studio at Paul-Lincke-Ufer 39/40.

Dirk Hofmann


Dirk is one of the three Founders of DAIN Studios and the CEO of DAIN Studios Germany. DAIN stands for Digital, AI (Artificial Intelligence) and Insights providing AI and data consultancy, execution, and product development. Dirk is a veteran in the consumer electronics industry having acted in various product, marketing, and strategy roles at Siemens, BenQ, Nokia, and Deutsche Telekom. Dirk´s main focus is to help companies in the area of data and AI strategy development, data-driven business model development, data ecosystem building, and AI based service development.