The Summer Party has become, without a doubt, the highlight of our year, and has paved the way for our party culture to reach new (at times dizzying) heights. Our IXDS labs launch in January this year surprised us with its epic Tuesday night proportions – over 500 people turned out in the middle of winter. Then our Munich office warming party in February, which we held during Munich Creative Business Week, was similarly packed to the newly built rafters. We were still dancing into the very wee hours of the morning – turns out Munich has some pretty impressive party stamina. And then, on June 3, the 4th edition of our Berlin Summer Party didn’t disappoint, instead it stunned! We estimate that around 2,000 people attended throughout the night.
Our engineering team and friends created some great interactive prototypes, which provided some early entertainment. The “Polygon Party” took a photo of your face, transformed it into our signature polygon design and (surprise) posted it directly to Twitter. The projection mapping wall beautifully dripped light drops from frames hanging on the kitchen wall – which you could control through your mobile. Our phone booth room was transformed into an exhibit with an object based video player that enabled you to reverse time travel into the 60s future visions of mobility, living and health. The kids’ design challenge was all about digitizing toys and playing with probes and sensors. Then there was the photobooth! It wasn’t built by us, but it seemed like a necessary party addition.
The entertainment continued with our IXDS labs CEO Bryony returning to her professional performer past to sing us some jazzy tunes. And then it was over to our DJ friends and colleagues to keep up the good music vibes throughout the night – considering our whole studio turned into a dance floor until 3am, I think they did a pretty good job.
We had a special After-Work Talk with Vaillant Group’s Head of Design Tim Richter, our Connected Living Director Sven-Anwar Bibi and Founder Reto Wettach. It took place in our workshop basement to escape the crowds. And, although a tad hot, the intimate set-up led to a great candid discussion about various topics related to connected living. If you missed it, you can read a full summary here.
Words can only say so much, so check out the pics instead. There's a few here, but you can see the full album on our Facebook page.