Whether working in short sprints, or long-term product development cycles, the user is always at the heart of what we do.

We start the product and service development process by generating user insights to inform the ideation. We map out the service ecosystem, consider viable business models, explore analog and digital touchpoints, and test all kinds of interfaces to create joyful user experiences. 

Design as a craft and a mindset design
Without design, Industry 4.0 will fail designixds human industriesstories
Video Teaser! Without design, Industry 4.0 will fail designindustrial designcreative technology
IFA 2018: We went, we saw, we vlogged! designuser experienceuser research
Getting our hands dirty with the new Framer X designinnovation cultureevents
The IXDS Blackbox: Refugee Text designeventsstories
A lot on show but a long way to go: A designer’s eye on CES designeventsstories
The smart factory as a service ecosystem designixds human industriesstories
Berlin Sketch Plugin Hackathon 2017 @IXDS designeventsberlin
Reflections on IFA: The prototyped future design
Service design fiction designuser experienceuser research
Design Partner for Investors designIXDS labs
Should we use video in user research? designuser research
(Never) too many cooks: Getting to know all your users designixds connected livinguser research
Bringing learning into the 21st century designcontinuous learningprototyping