Hello, I am
Alexandra Pretschner

IXDS is a living prototype that will never be finished.

Alexandra is a Partner at IXDS and joined the company in 2013 to build up the Munich studio. She combines her background in business design with 20 years of profound experience in design-driven innovation.

After some years at strategy consultancy The Boston Consulting Group, she transitioned into creative business when joining Sapient’s User Experience and Business Design teams. There, she was responsible for leading international teams in the telecommunications and media sectors.

Alexandra then joined Swisscom Switzerland where she was responsible for launching a new cross-channel service before failing at her own startup – a digital service for self-improvement and task management.

Alexandra says, "The best thing about IXDS is we are a company that will never be finished. We are proud of being a living prototype in all that we do. Come up with new ideas, try them quickly, iterate and bring everything we do to a new level."

On her fifth day, she enjoys the exhaustion and freedom of climbing up or skiing down mountains, and the inspiration that comes from visiting museums and exhibitions in Munich.

Connect with Alexandra on LinkedIn.